Well, we have come to the final lesson in the Starting Your Own Newsletter Crash Course. I sure hope you have enjoyed your lessons and learned a lot about how to start your newsletter. In this last issue, we are going to talk a little bit about how to make money from your newsletter.
People start publishing newsletters for many different reasons one of which is to generate income and many of them make a comfortable living from just by selling ad space or recommending products and services to their subscribers.
Building a mailing list of hungry subscribers can be one of the best investments of time and energy you’ll ever make because it can be a literal gold mine that you can tap into whenever you want to generate revenue.
Let’s say for instance you have a list of a 1,000, 5,000 or more subscribers and you sell advertising 3 ad slots per issue for $100.00 each. That can add up fast especially if you publish several times a month.
To attract advertisers it is important to provide them with as much information on your subscribers as possible. They will want to know things like how many people are on your list, as well as other demographics like age, gender, income, interest etc. As we discussed in your third lesson this is where having a good autoresponder will be beneficial because it will allow you to collect that type of data.
There are many ways that you can streamline the process so that advertisers can submit ad copy and payments online. The key is to make it as easy as possible for advertisers. You will sell more ads if purchase process is simple and automated. It’s also a good idea to offer a variety of payment options credit cards and checks through the mail. If you don’t have a merchant account use a payment gateway like PayPal to handle transactions.
Selling ad space isn’t your only option. You can also sell your own product and services. A newsletter is a great way to let customers know about any new products, discounts and specials you have to offer.
You can also promote other peoples products. This is referred to as affiliate marketing which is when a product owners pays you a commission or a percentage of any sale you refer to them. The commissions are usually set by the product owner and can vary greatly. Some may offer only one time commissions while others offer reoccurring commissions and others pay for leads. There is almost unlimited supply of products in many niches that you can promote. You can find them on affiliate networks like ClickBank, JVzoo and LinkShare.
If you decide that you want to promote affiliate offers in your issues you should make sure to choose programs that are reputable, offer a nice commission structure and always be sure to read all of the rules and stipulations for the program, because they will vary as well.
For instance some may pay you instantly while others only pay weekly or monthly. You will also run into those with payment thresholds which means you won’t get paid until you reach a certain amount of sales.
The bottom line is that there are many ways you can monetize your newsletter so that it will generate a nice income stream for your business. The key is to take the time to build a solid relationship with your subscribers by providing them with content that both entertains and engages them. If you can do that you will have no problem growing a subscriber base that is eager to read what you have to say and better yet buy what you have to sell!
As we close this final lesson, I would like to thank you again for joining me for this short course and I sincerely hope that you have learned a lot about how to start your own successful newsletter!
Even though your lessons have come to an end I want you to know that you can still feel free to contact me if you have any questions about how to set up and publish your newsletter. I will be more than happy to help!