Welcome to the first lesson in the Starting Your Own Newsletter Crash Course.
Over the next few posts, you will receive several lessons that will help you learn the ins and outs of starting your own newsletter. In this first lesson, we are going to talk a little bit about what you need to start publishing a newsletter.
Starting your own newsletter can be a lot easier than you think. This is because all you really need to get started publishing is a great topic, plenty of content ideas, an autoresponder with a broadcast feature, and a website (which is optional).
Deciding the topic of your newsletter
Chances are you already have a pretty good idea of what you want your newsletter to convey to readers but when choosing a topic, it’s important to consider a few important factors that will help determine the goal of your newsletter, content flow and a publication schedule. Understanding what you want to achieve will help you get set up for success and keep you from getting off track as you grow your subscriber base.
You should also take the time to research your topic thoroughly before you begin the planning and setup phase to make sure that there is a demand for the type of information you plan to offer.
One good way to do this is to take a look at popular magazines. If there is a magazine related to the topic you want to focus on then you can be relatively sure that there will be people who are interested in what you have to say.
For instance, niches that revolve around food, fitness, sports, lifestyles, hobbies, self-help and relationships are always popular. While it may be tempting to pick a general topic like sports you should be careful not to go to broad. Instead, choose a specific sport like baseball or golf. This will make the task of building your list and creating content much easier.
Generally, you will want to write non-time-sensitive content such as short tips, mini-stories and interviews. This will enable you to create content in advance so that you can conveniently distribute it to your subscribers as they join your mailing list. For example, you can compile 100 short tips in a day and distribute 10 tips a week. This will allow you to compile 10 weeks’ worth of content in a day!
Setting up a publishing schedule is very important. It will allow you to consistently provide readers with the information they will enjoy while gently reminding them of your business. If you just randomly send out issues whenever you get around to writing it, people will forget who you are, why they subscribed and that will end up costing you, readers. Not only that they may also flag your emails as spam which is even worse and can lead to problems like getting blacklisted or fined.
We have a lot to go over in the next few posts if you want to learn how to start your own newsletter, so make sure you look for your next lesson soon. We will be talking about newsletter format options.