How are you? We’re winding down to the end of this short course. But we still need to go over a few things. Today we are going to jump right in and talk about providing great content for your readers.
When you love the topic you are writing about creating content for your newsletter can be fun and easy in the beginning but as time goes on and you have published several issues it can start becoming a challenge to find an interesting thing to write about. That is why it’s a good idea to break your issues by providing different types of content. For instance, you can send them longer issues with industry news or case studies. Then in between those you can send short bursts that contain tips, updates, special offers and discounts.
While you will want to write a majority of the content yourself there are also other options available for obtaining content when you are short on time or ideas. Let’s go over a couple of my favourite sources.
This is one of the quickest and easiest ways to populate your issues. It comes in many forms like articles, ebooks, white papers, reports, blog posts and more. As a matter of fact, just about anything you can think of is available for licensing.
This type of content is written by others and sold to consumers with a special license that allows them to edit it and use it as if they had written it themselves. It is a very popular option content is popular because of its versatility.
Public domain content.
If you are not familiar with the term “public domain”, it refers to anything that isn’t protected under US copyright law. This includes ALL works published before 1923
and, under certain conditions, works published up to 1978. Some examples would be the works of Shakespeare and Beethoven as well as most of the early silent films, but those don’t really apply here unless that is the topic you are focusing on.
Using this type of content to help fill in the light areas of your issues can help save you a lot of time and effort when it comes to creating content. Just make sure that you always check your licenses and that it is good before you use to publish it. You should also take some time to make some edits, make it better and inject some of your own personality into it. You don’t have to come up with anything brand new, just make it unique.
Invite a guest
Another option is using a guest article or doing interviews. They are both great ways to provide fresh content that is entertaining, engaging and add value for your readers. When looking for guest authors or other publishers to showcase in the newsletter issues you (of course) don’t want to go to your direct competitors. Instead, look for industry-related leaders that your subscribers will recognize and identify with.
Don’t forget subscribers are shoppers too. They appreciate being in the know about new products and services which makes product reviews a great way to provide content as well as increase revenue from your newsletter if that product has an affiliate or revenue sharing program.
All you have to do is research a quick list of top products that are relevant to your subscribers then compose an issue that discusses their features and benefits. Be sure, to be honest when it comes to the pros and cons of how the product works and your readers will thank you!
Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.