Click here to get this post in PDF

How are you? We’re winding down to the end of this short course. But we still need to go over a few things. Today we are going to jump right in and talk about providing great content for your readers.

When you love the topic you are writing about creating content for your newsletter can be fun and easy in the beginning but as time goes on and you have published several issues it can start becoming a challenge to find an interesting thing to write about. That is why it’s a good idea to break your issues by providing different types of content. For instance, you can send them longer issues with industry news or case studies. Then in between those you can send short bursts that contain tips, updates, special offers and discounts.

While you will want to write a majority of the content yourself there are also other options available for obtaining content when you are short on time or ideas. Let’s go over a couple of my favourite sources.

Private label content (PLR)

This is one of the quickest and easiest ways to populate your issues. It comes in many forms like articles, ebooks, white papers, reports, blog posts and more. As a matter of fact, just about anything you can think of is available for licensing.

This type of content is written by others and sold to consumers with a special license that allows them to edit it and use it as if they had written it themselves. It is a very popular option content is popular because of its versatility.

Public domain content.

If you are not familiar with the term “public domain”, it refers to anything that isn’t protected under US copyright law. This includes ALL works published before 1923
and, under certain conditions, works published up to 1978. Some examples would be the works of Shakespeare and Beethoven as well as most of the early silent films, but those don’t really apply here unless that is the topic you are focusing on.

Using this type of content to help fill in the light areas of your issues can help save you a lot of time and effort when it comes to creating content. Just make sure that you always check your licenses and that it is good before you use to publish it. You should also take some time to make some edits, make it better and inject some of your own personality into it. You don’t have to come up with anything brand new, just make it unique.

Invite a guest

Another option is using a guest article or doing interviews. They are both great ways to provide fresh content that is entertaining, engaging and add value for your readers. When looking for guest authors or other publishers to showcase in the newsletter issues you (of course) don’t want to go to your direct competitors. Instead, look for industry-related leaders that your subscribers will recognize and identify with.

Product reviews

Don’t forget subscribers are shoppers too. They appreciate being in the know about new products and services which makes product reviews a great way to provide content as well as increase revenue from your newsletter if that product has an affiliate or revenue sharing program.

All you have to do is research a quick list of top products that are relevant to your subscribers then compose an issue that discusses their features and benefits. Be sure, to be honest when it comes to the pros and cons of how the product works and your readers will thank you!

Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.

Next Lesson

Opt In Image
The Best Way To Write Your Own Newsletter
Ready To Maximise Your Efforts With Proper Strategies?

Writing an electronic newsletter is not just about reaching your customers and potential customers.  There is a whole lot more to it than that.  In fact, a great electronic newsletter will achieve the following without you even having to try too hard.

Download Your Gift - Check Your email for your download


Legal Notice

The Publisher has striven to be as accurate and complete as possible in the creation of this course, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this content.Please Read Below

This content is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

No guarantees of income are made. Reader assumes responsibility for use of information contained herein. The author reserves the right to make changes without notice. The Publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this course.

This post may contain affiliate programs and advertisements for monetisation, which can result in commissions or advertising fees being earned for purchases made by visitors that click through any of the advertisements and/or links included in this text.

Leave a Reply

Your email address will not be published. Required fields are marked *