If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!
The only way to create niche products or services that become bestsellers is to discover what your potential customers want. What problems are they facing that you can solve. What pain are they experiencing that you can soothe?
There’s only one way to get this information… You have to conduct some research. You have to uncover your potential customer’s needs, their pain, even their dreams and aspirations. Here is a few ideas to get you going:
Use the search engines to find a number of forums related to the niche you’re interested in. Visit these forums regularly and find out what questions people are asking and how often they are asked. The same question asked by many different people on many different forums is a possible topic for your product or service.
If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing. If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.
If you don’t own an opt-in email list, you could send a solo advertisement to a few ezines with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation.
If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.
Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.
Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.
On its own, Wordtracker is unlikely to point you to your next bestseller, but when used in conjunction with surveys you have a very powerful research tool.
Once you have discovered what problems your potential customers are facing it is time to set about creating a product to solve them using any of the following three methods:
1) Use products which come with Private Label Rights.
If you purchase a product with Private Label Rights you can do virtually anything you want with the existing product, you could:
- Insert your name as the author/creator
- Re-arrange the contents
- Add to or remove contents
Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.
2) Use products found in the public domain
If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents. While not as quick as Private Label Rights products, using a product from the public domain means you can get yourself a unique product.
Do a search for public domain products and once you have found one purchase a copy and have it digitized (made into an e-book). You could do this yourself with a scanner and good character recognition software, but you will be busy for many hours proofreading and correcting. A quicker route is to have the work professionally digitized as they do all the proofing and correcting as part of the service.
You can copyright your new digitized product, meaning nobody can sell copies in that particular format.
3) Create your own product
Even going this route doesn’t mean you have to do all the work. There are many people willing to write articles, write e-books and even code scripts for a price.
By going to websites such as Elance.com you can negotiate a fair price with people willing to do the work for you. Part of the contract being you keep the copyrights, they simply provide the finished content (known as ghostwriting).
The biggest disadvantage is you have no idea whether they have used other people’s content. If they have you will be charged with copyright violation, not them. Before using a ghostwriter, try and do a background check and check their references thoroughly.
You can create your own website using WordPress and InstaBuilder. InstaBuilder lets you create beautiful, highly converting, marketing pages with huge functionality at the touch of a button, even if you have no technical expertise at all.