It’s time for your third lesson in the Starting Your Own Newsletter Crash Course. Today we are going to talk about the benefits of using an autoresponder system to deliver content and manage your subscribers.
An autoresponder is a program that automatically generates a timed response to all messages sent to a particular email address. They come with a wide variety of options depending on the one you choose and they have many practical uses, especially for digital newsletter publishers.
Not only do they make it easy add and manage subscribers on your list they can be set up to send automatic responses to people who subscribe to your newsletter which makes it possible for you to send out issues at predetermined intervals. For instance, when someone joins your list an autoresponder will automatically send them a welcome email.
For newsletter delivery, you will need an autoresponder that has a good broadcast feature, which most reputable services provide. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages aren’t sent out at certain intervals. Instead, they can be sent instantly or scheduled to go out on a certain day and time, with no bearing on when the subscriber was added to the mailing sequence.
While it is possible to publish your newsletter without using an autoresponder to maintain your mailing list and send out content it makes the process much easier. It allows subscribers to easily opt-in, or out without you having to lift a finger. It can also take care of distribution and segmentation, based on the preferences and schedule you set.
It also allows you to plan ahead and create content in advance, then have it delivered to your mailing list, no matter where you are or what you are doing. Which is the beauty of automation and as your list grows the basic maintenance can become very difficult without the automation that autoresponders provide.
Since all past broadcast and auto-response messages are saved, you can easily refer back to old issues as I mentioned above. You can also use the tracking feature in each issue to determine how many clicks you are getting for the various products and website links that you promote recommend.
If you want to publish a worry-free, successful newsletter, then, in my opinion, an autoresponder is a must-have tool. However, not just any autoresponder will do. You want one that is reliable and that provides excellent email deliverability and all the features you need to grow your readership.
Below are threes 3 of the autoresponder’s that I happily recommend. Each one provides plenty of features, solid deliverability rates, and full support including tutorials that will help you get set up quickly and easily.
That’s it for today’s lesson. In your next lesson, we will be talking about some different way to create great content to send to your readers.