What Is An Autoresponder and Do You Need One?

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Internet Marketers are just like any other skilled worker: They have their own set of tools. Autoresponders are just one of them.

What Is An Autoresponder, well If you have got anything to do with Internet Marketing, you must have heard the saying “The money is in the list”. You must also have seen many pages on the Internet where you’re asked to enter your name and email address to get access to some offer.

The autoresponders gather the names and email addresses of the people visiting such pages and put them in a database. Autoresponders are then used to automatically communicate via email with all those people who leave their names and email addresses on such sites.

If you have a database of the email addresses of your website visitors, then you can regularly remind them about your products and services and can provide them with more information about yourself and your business, all with the use of an autoresponder.

There are different types of autoresponders and I will talk about them briefly here.

Hosted Scripts

These scripts, or software programs, are hosted on your website by your web host.

You will need a hosting account where you will host your website and then install, run and manage your autoresponder from your own website. You can either install the script yourself or hire somebody to do it for you. Some hosting providers may offer you free support for this but it depends on the hosting package you have bought.

You will have to manage all your campaigns yourself and you will be solely responsible for any spam complaints received. If too many spam emails are sent through your account, then mail servers can permanently blacklist your emails! You have been warned.

Subscription Services

You can do a Google search for available subscription services; there are a wide variety of suppliers. The service provider will charge a small monthly fee and will professionally manage your autoresponder, which will make it a lot easier for you to build your list.

Some autoresponder services are free to try, but for less than $20 per month, you can find some very good deals.

If you opt for a professional autoresponder service then, in my opinion, you will have numerous benefits. Perhaps the top benefit being that professional autoresponder service providers nearly kill spam complaints, and ensure that virtually all of your emails are delivered in a timely fashion to your subscribers.

Imagine if you have a list of 1000 subscribers but only 60% of them are actually receiving your emails, that would be 400 people missing out on every email you sent out and you can imagine the impact that would have on your profits.

My favourite autoresponder service provider is Aweber. You will find a lot of other options if you Google it, but these are the most trusted services providers.

Your list should be growing every day once you’ve got your recruitment system in place. But, make sure you first master your autoresponder and learn its technicalities before you promote it to your subscribers, otherwise, your effort in attracting fresh subscribers will result in many of them clicking the ‘unsubscribe’ link.

Finally, and as an added bonus, most paid autoresponders also have affiliate programs attached to them which can be used to cover the cost of your monthly fee. In fact, with a little promotional work, you can not only cover subscription costs but can earn a decent profit as well from your referrals.

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