Bet that title’s got you curious…

And so it should.

Because if you read my ezine articles regularly, you’ll know I’m always telling you how being boring in your email marketing is the worst thing you can do.

So am I always lying?

Of course not.

Being boring really is a sales killer.


There is actually one thing in your emails which you definitely should make boring.

What is it?

How your emails LOOK.

See, you want to make your emails look as personal as possible.

And you do this by making emails look very plain and boring (in terms of their design).

Think about it:

If you get an email from a friend, do they bother using “graphics”?

Do they bother using a pre-made signature?

Do they bother using fancy email templates?

Of course they don’t. They just write an email and press send.

Which, my friend, is exactly what you should do when writing to your email list.

You want to be thought of as a friend.

You don’t want to be thought of as a “business”.

Get this wrong, and you’re losing out on a lot of money.

Anyway, there are plenty more things you can do to make your emails more “personal”.

For example, writing like you talk, including using “slang” words which you use in real life…

Or by not capitalizing every single word of your subject line…

Or by using your real name in the “sender” field, instead of the name of your business.

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